I came across a great article in Fast Company that may be of interest to those of you who are intrigued by variables in change and sustainability; personal or organizational. The article below describes the challenges to bringing about personal behavioral change and the neuro-cognitive roots involved:
Change or Die: "If you look at people after coronary-artery bypass grafting two years later, 90% of them have not changed their lifestyle," Miller said. "And that's been studied over and over and over again. And so we're missing some link in there. Even though they know they have a very bad disease and they know they should change their lifestyle, for whatever reason, they can't."
I would appreciate your thoughts, comments and discussions on this! Enjoy!
Monday, March 9, 2009
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3 comments:
I wonder if it has something to do with the pleasure centers in the brain. Drugs, alcohol, chocolate, sugar, sex, and obviously other behaviors all trigger neurotransmitter substances to be released that register a desired feeling (pleasure, calm, etc.). A craving for the activity that produces the feeling must become activated, making it difficult to change.
Great insight!
I loved this article because it describes why it is so hard to change and yet, we do change! Says a lot about our will and desire.
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